Rough Draft of promo film

This is the first draft of the promo film for Pure Planners. I have yet to do more filming and lots of editing!

External Client Green Screen....Glass box

I had the idea to put people into a glass box in my advert. However because I wanted the advert to be a bit more quirky, I bought some play doh and  used stop motion animation to create business men stuck in the glass box. I used green screen to do this then filmed a glass box. I then had to put the two clips together and this was the process:

                                         

Storyboard....

PROMO VIDEO STORYBOARD INFO

1

A 3 second intro saying Pure Planners with their logo using a turquoise background

LOGO:

2

An animated map of world with a line going from UK to Australia (representing work over seas)

3

desk scene- with  INTERVAL RECORDING (6 frames a second)

Voice over-stating: pureplanners specialize in construction, engineering, rail, and energy. In the secene will be a birdseye shot close up of desk with A4 pieces of paper with construction logos etc.

4

Rail scene with filming construction (man looking at  railplans in a suit) and builders scene filming construction.

5

Shot of railway

6

POSSIBILITY: going to windmills filming them in use

7

GREEN SCREEN People in glass box idea??

8

men shaking hands

9

back to desk ?

10

computer screen with target box

11

arrow delivering for you

12

keyboard then writing of website

Moodboard

External client

EXTERNAL CLIENT PROJECT IDEAS:

I have recently found a client for this project called, Pure Planners. They are a new company that launched in November 2012. They are a specialist recruitment company in which I will produce a film for them to go on their website.

The first idea for the brief was to produce a 60second advert for Pure Planners to the relevant market. However I have spoken to my tutor and he suggests that I should do something more challenging and so I have decided to do a promo short film in 60 seconds that I think I will find very challenging.

I have filled out the brief for the external client and have my next meeting on Thursday with my tutor.

Promo video inspirational ideas:

 the first 13 seconds are important since in my promo film I want to incorporate this idea in the Pure Planners film. The idea will be to slow the frame rate down to around 6 frames per second to give the film originality and a sense of quirkiness to attract viewers to watch it.

This is a high standard recruitment film that gives me lots of inspirational ideas for Pure Planners. Also I like the scene of the people in a glass box that I may incorporate in my film.

In order for me to gain higher marks this term I will have to include new techniques in my promo film. I will be doing some composition this time using green/blue screen and change the frame rate to give the film special effects.

http://www.dragonflyproductions.co.uk/promotional-video-company/

Filming!

I have recently been in touch with another multimedia student who is filming the ATRG products and facilities. I have written and spoke on the phone for scenes that need to be shot and have taken production still for ideas. I now have a better outlook and visualisation of how my advert is going to look.

I have also been working on the new logo for ATRG that now looks like this:

Here are some stills for pre production I have taken when I went for a tour around Bonnington:

Learning to make illustrated animating in my advert

http://www.youtube.com/watch?v=T9TN5tPcfIs




This is a basic tutorial in wich I can use in my advert for my client project.

Structure ideas

1. sound in background of ticking in my advert speeding and slowing down depending on pace of clips:


http://www.youtube.com/watch?v=CJtLo7v7Jaw http://www.youtube.com/watch?v=xWHyLjrVlEc