Treatment for 30 Second Advert: ‘Say Something Political’
Title of Advert: Addicted.
Dates of proposed filming: 5/ 7/8 November 2011
Times: 10am- 4pm
Outline and justification of Ideas: A 30 second advert with the title ‘Addicted’. The aim of the advert is to represent that there is more to life than media technology. This includes phones, the internet, social network sites, game software and electronic technology that will be included in the advert such as a TV Remote. I am to represent that the public have forgotten to appreciate the natural world we live in, and we now choose to be cooped up using technology from the start of our day to the end. That it has come to over power our life. Instead of just making the statement in an advert that there is more to life than just media technology, I have created a ‘gust concept’. I have used a slogan, which can be taken in two different ways in which I will discuss.
The start of my advert will focus on a girl waking up in bed. The camera will zoom out slowly and her alarm (use of media technology…phone) will go off. The advert will tell a story of her day from morning to evening. The advert will reflect that her life is isolated since her life is cooped up and she is continuously on networking sties, watching tv, etc. The camera will have lots of close up shots throughout the advert of her typing (using the internet, twitter, facebook, using her phone, tv remote and zooming in focusing on her fingers). The advert will be energetic; fast paced then will slow towards the end. This is when a shot will be shown of an amazing view of the world panning left to right. It will contrast from all of the other shots I have used previously in the advert since they are close up and fast paced. This shot will include a written phrase underneath saying Give it a rest. Then immediately after this, the background will fade to black and the slogan will say…”There is more to life than ‘hand jobs’. Therefore throughout my advert I will really have to pay special attention to the use of hands otherwise my advert will not work. I can help to achieve this my manually changing the focus by focusing on her hands to make it obvious to the audience. By my character constantly using her fingers to use the technology the slogan will work.
Here, I will be using GENERATE INNOVATIVE NOVEL IDEAS. I am aiming to make the camera work/editing of a high skill exploring a variety of techniques. My advert is slightly abstract and experimental and so I will use quirky angles when filming. The whole of my advert will be set in black and white apart from when the amazing view of the world is shown in colour. This will give the advert contrast. I will be paying special attention to eye contact and pace of movement in the film.
Resource list: Camera woman 1, lighting woman, director, producer, sound engineer, one character, video camera, tripod, anti-glare guard for the camera. A bedroom with a bed, lamp, homely possessions. Media appliances include, blackberry, television, x box, remote, ipod, laptop and internet.
Location: At my student house in Nottingham.
A real world budget: Price of actress for the day can be negotiable. An actress from an agency who is not well known can be from forty pounds an hour. However employing somebody with very high rank and status for example Jennifer Anniston could cost fifty thousand pounds to film over three days. Since no lines have to be learnt and it involves no nudity famous actresses are cheap.
I am able to film my advert in my house however if I was to rent a studio for three days filming, it could cost in the region of £375-885 for Waterloo Studios in London. However you can hire out a studio for fifty five pounds for the day. Studio 101 in London is an example.
To hire out camera and filming kit is quite expensive, if you do not own equipment yourself.
Other pricing I have fund through online research:
Complete Shooting Packages:
- Lighting Cameraman, Broadcast Camera Kit, Sound & Lighting - £500
- Steadicam + Operator & Assistant with all kit - £1000
includes EFP Steadicam, directors monitor & all accessories - Cameraman, Sound Recordist, Director & all kit - £1200
- Cameraman & Sound Recordist with all kit - £800
My crew would cost:
- Camera Operator alone - £275
- Steadicam Operator alone - £350 - £500
- Camera Operator (when booked with OB unit) - £200
- OB/Multicam Engineer (when booked with OB unit) - £250
- Sound Recordist with kit - £240
- Steadicam / Camera Assistant - £250
- Stills Photographer - £275
My actress is actually my friend so I will not have to pay her. However if she was not then I would have to pay for her travel and expenses. She lives in Stoke-On-Trent and her train ticket to Nottingham would cost thirty pounds return.
I will be downloading final cut pro to edit my film. However in the real world it would cost £180 to download the software onto my mac. Since I am doing this for my degree, we have the access and resources to use edit facilities at the University.
Strengths: Knowing the character is reliable and trustworthy. Location is local (in my house) and so I am not limited to filming time in that respect. However I will need to film from the morning since it is about a girl filming her throughout the day. Therefore if I film her waking up at 6pm then it will b obvious to the audience that it is night when it is supposed to be morning.
Weaknesses. I wanted to get the chance of filming this advert by myself , so I can get some experience behind the camera. This may be a weakness since I could have asked someone with better skill and experience. And so it may be a weakness, since I may be able to produce a better outcome. Also I have not made an advert before and so I am inexperienced.
Conclusion: I think my advert will be a success, since I am well equipped, prepared and I have done lots of research. I have amended my story board three times. I only have one character to rely on to turn up.
