http://www.youtube.com/watch?v=T9TN5tPcfIs
This is a basic tutorial in wich I can use in my advert for my client project.
Tuesday, 23 October 2012
Wednesday, 17 October 2012
Structure ideas
1. sound in background of ticking in my advert speeding and slowing down depending on pace of clips:
http://www.youtube.com/watch?v=CJtLo7v7Jaw http://www.youtube.com/watch?v=xWHyLjrVlEc
http://www.youtube.com/watch?v=CJtLo7v7Jaw http://www.youtube.com/watch?v=xWHyLjrVlEc
3rd year Multimedia CLIENT Project
For Assignment one (Internal Client) I am to design a 45 second advert for NTU Advanced Textiles Research Group (ATRG).
We have been given three choices to choose what advert we will produce. I have decided to choose Moving Image Brief 3. That is "What we have already done: Documenting.
I have decided to choose this because I think I will make a better success at it rather than the futuristic brief and facility brief.
I think I will be able to produce a "slick, stylish" video documenting existing achievements of the group.
Options available to me include examining existing products that have come to market as a result of the research conducted by the group. Another option is examining the technical breakthroughs achieved through the research of the group. Entwining the two together may be a decent idea.
CONTEMPORARY STYLISH FRESH ARE KEY ELEMENTS TO MY ADVERT.
EDITING AND CAMERA TECHNIQUES I LIKE
http://www.youtube.com/watch?v=fYY3TLn1kuw&feature=related
We have been given three choices to choose what advert we will produce. I have decided to choose Moving Image Brief 3. That is "What we have already done: Documenting.
I have decided to choose this because I think I will make a better success at it rather than the futuristic brief and facility brief.
I think I will be able to produce a "slick, stylish" video documenting existing achievements of the group.
Options available to me include examining existing products that have come to market as a result of the research conducted by the group. Another option is examining the technical breakthroughs achieved through the research of the group. Entwining the two together may be a decent idea.
CONTEMPORARY STYLISH FRESH ARE KEY ELEMENTS TO MY ADVERT.
- I want my advert to be punchy
- Change the clips in pace... as well as the sound
- Tag Lines or distinctive creative styles are all more likely to be impact
- focus closely on the brand news, with the use of voice-overs, showing the product, and demonstrations of the product in use.
- Structure of the ad is KEY
- A storyline creates a scenario to which your audience can relate. Adding brand elements into the scenario allows the audience to connect with the brand.
- A storyline is an effective way to deliver brand messages in a meaningful and memorable way.
My idea of a story line is using HISTORY since i am to document what I have done so far.
TAGLINES:
Believe it Don't dream it
Establish to Discover
History was the start, Now is the future.
Future textiles: http://www.switched.com/2010/07/15/design-concepts-advances-in-textiles/
Timeline of clothing and textiles technology
OTHER RESEARCH ELECTRONIC CLOTHING TEXTILES
http://www.youtube.com/watch?v=G_7i-xGztQc
http://www.youtube.com/watch?v=G_7i-xGztQc
EDITING AND CAMERA TECHNIQUES I LIKE
http://www.youtube.com/watch?v=fYY3TLn1kuw&feature=related
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