We have been given three choices to choose what advert we will produce. I have decided to choose Moving Image Brief 3. That is "What we have already done: Documenting.
I have decided to choose this because I think I will make a better success at it rather than the futuristic brief and facility brief.
I think I will be able to produce a "slick, stylish" video documenting existing achievements of the group.
Options available to me include examining existing products that have come to market as a result of the research conducted by the group. Another option is examining the technical breakthroughs achieved through the research of the group. Entwining the two together may be a decent idea.
CONTEMPORARY STYLISH FRESH ARE KEY ELEMENTS TO MY ADVERT.
- I want my advert to be punchy
- Change the clips in pace... as well as the sound
- Tag Lines or distinctive creative styles are all more likely to be impact
- focus closely on the brand news, with the use of voice-overs, showing the product, and demonstrations of the product in use.
- Structure of the ad is KEY
- A storyline creates a scenario to which your audience can relate. Adding brand elements into the scenario allows the audience to connect with the brand.
- A storyline is an effective way to deliver brand messages in a meaningful and memorable way.
My idea of a story line is using HISTORY since i am to document what I have done so far.
TAGLINES:
Believe it Don't dream it
Establish to Discover
History was the start, Now is the future.
Future textiles: http://www.switched.com/2010/07/15/design-concepts-advances-in-textiles/
Timeline of clothing and textiles technology
OTHER RESEARCH ELECTRONIC CLOTHING TEXTILES
http://www.youtube.com/watch?v=G_7i-xGztQc
http://www.youtube.com/watch?v=G_7i-xGztQc
EDITING AND CAMERA TECHNIQUES I LIKE
http://www.youtube.com/watch?v=fYY3TLn1kuw&feature=related
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