I will be just showing the first video (the
one with product placement in) to gather further results from artefact two. In
artefact two I gathered results showing that the older generation didn’t notice
any of the product placement in either video. However with the young generation
they noticed the product placement on the shoes and t-shirt in both mainly. I
said this was to do with familiarity of already having an interest or passion
for Nike and so they would recognise the Nike swoosh, or because that
individual has an interest with fashion or sport. I also gathered results
saying product placement was positive adding realism to the film. These will be
on the questionnaire to expand knowledge and results of more people. I will also state that all info
will be kept private since there are questions about people’s age that is
essential:
Survey:
1. How old are you?
 How old are
you? 16-26 27-37 38-48 49-59 60+ |
*
2. Did you notice a
brand in the film clip? Please be precise
3. Are you already
familiar with the Nike swoosh (tick)?
 yes no |
4. Do you own any Nike
items?
yes
 no |
5. Do you have a high
interest in fashion or would class yourself as 'sporty person'?
 yes no |
*
6. What are your
thoughts about Nike or any other brand to be shown on TV or film? Do you think
it is an acceptable thing to do?
*
7. Would you agree that
product placement adds realism to a programme/film or would you agree that it
is just an excuse for advertising companies to advertise to make more money?
What are your thoughts?
8. Do you think the
future of advertising should sway away from traditional advertising methods on
tv (advertising breaks) and instead use more product placement in films and tv?
Please explain.
*
9. Referring to
controversial products being displayed in film and TV such as alcohol, violent
weapons and cigarettes, do you think it is acceptable for them to be used for
product placement in film or TV? What are your thoughts on this?
*
10. If product placement
was explained more in the media on tv/news/newspapers and magazines to make the
public more aware, would this annoy you or do you think it would be beneficial?
What are your thoughts?
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